Archive

In recent years, corporate marketers have had to choose between digital marketing channels and live-event marketing channels. They like the scalability and measurability of digital, but crave the effectiveness of a face-to-face meeting. And because what they’re really after is more leads to pack the sales pipeline, they want an automated workflow that orchestrates the meeting and moves the outcomes of that engagement straight to the CRM or marketing automation platforms. It's available now. Here's an update to a previously published article.

Event chatbots are becoming more popular, and more standalone chatbot developers are emerging. Spice Factory, a full stack digital product agency, and an event management software provider, has taken a different approach. With Sava Events, it has created a chatbot-first event management software platform, offering event organizers a different pathway to the chatbot experience. 

Effective networking is no small feat for event attendees. Despite help from software and mobile apps to suggest matches, set up meetings, and locate peers, successful connections often fail to materialize. Smart badges can simplify the networking process and jumpstart meaningful conversations.

Event organizers want desperately to convert the data they have diligently collected from all of the event technologies they deploy into actionable insights, revenue, and growth opportunities. They’ve fallen in love with data for the potential it represents, but have been frustrated by the challenging work required to consummate the relationship. A new platform could change everything for event-data lovers.

Marco Giberti and Jay Weintraub have written the first, in-depth examination of the opportunity and impact of digital technology on the event industry. In "The Face of Digital," they are mindful of the fate of other industries that addressed disruption with protectionism instead of action. While the authors present a well-researched and thoughtful case for moving quickly and strategically to avoid a similar end, not everyone in the industry is paying attention. 

Even though the event-technology landscape is crowded, much of the new product development still occurs in spaces already occupied by other companies and products. Occasionally, a smart entrepreneur discovers a new need and moves in quickly to take advantage of this uncontested territory. Navigating this “Blue Ocean” comes with challenges. Being the first to address a pain point is one thing, but it’s not everything.

Content is one of the most underutilized conference assets. A content management and engagement platform can provide organizers with the tools and incentives to extend the life of conference content. By expanding the definition of content, making it available to more consumers, monitoring content-engagement behavior, and contextualizing engagement data, organizers can produce more responsive, agile, personalized, and lucrative events.

Event management software platforms help users optimize processes. But that value proposition is short-sighted. EventCollab looks beyond process efficiency when it sells to the C-Suite.

Social machines, devices that deliver products in exchange for tweets and posts, are appearing in more events. It's a sign that event planners and brands are leveraging the multi-dimensional experiences that attendees are creating for themselves.

Chatbots are one of the newest technologies to enhance live events. The Concierge EventBot uses text messaging to help attendees navigate events. It may replace mobile apps in some cases.