Pay-per-click advertising is one of many tactics event organizers use to increase attendance, attract the attention of exhibitors and sponsors, and reduce no-shows. Some turn to digital marketing agencies to cover for their lack of in-house PPC expertise and the resources needed to constantly monitor and massage the campaigns. One agency stands out as both a PPC and an event-industry specialist. 

The event industry wants more diverse thinkers within its ranks so it can create more inclusive programs and its organizations can profit, improve, and innovate. There is a way to hire more diverse employees faster using matching technology that's just now emerging. For now, its developers are targeting the enterprise human resource management space. However, It's a good fit for any entity wanting to match people with opportunities. 

It's rare that a business leader provides an honest and transparent commentary on his event technology journey. In this article, reposted with permission, former CEO of DoubleDutch, Lawrence Coburn, details the highs and lows of staffing, marketing, scaling and, ultimately, selling a one-time category leader. It's a case study that every event tech entrepreneur should read slowly.

In recent years, corporate marketers have had to choose between digital marketing channels and live-event marketing channels. They like the scalability and measurability of digital, but crave the effectiveness of a face-to-face meeting. And because what they’re really after is more leads to pack the sales pipeline, they want an automated workflow that orchestrates the meeting and moves the outcomes of that engagement straight to the CRM or marketing automation platforms. It's available now. Here's an update to a previously published article.

Event chatbots are becoming more popular, and more standalone chatbot developers are emerging. Spice Factory, a full stack digital product agency, and an event management software provider, has taken a different approach. With Sava Events, it has created a chatbot-first event management software platform, offering event organizers a different pathway to the chatbot experience. 

The Brief:  In the future, exhibition organizers will have to think and act beyond four walls. A well-known strategy firm calls it an Exhibition 2.0 model. But rather than piecemeal technologies and data points together to build new products and a broader value proposition, organizations need a system for connecting and activating the data they already have. Welcome to The Nexus.