Top stories

Information for building the events of the future

Loading
  • Women in Event Technology

    Distributing Influence to Build Attendance

    Influencer marketing has proven effective to grow attendance for all types of live events. But many b2b exhibitions and conferences suffer from the lack of association with big name celebrities. Those sorts of opportunities have to be purchased. Rachel Stephan thought of another way to leverage social networks to build an audience—distribute the influence from many micro-influencers. It's what she calls the snowball effect.

     

  • Effective networking is no small feat for event attendees. Despite help from software and mobile apps to suggest matches, set up meetings, and locate peers, successful connections often fail to materialize. Smart badges can simplify the networking process and jumpstart meaningful conversations.

  • Website visitors and attendees can provide critical insight into how effectively organizers market and execute their exhibitions or conferences. The metrics used to measure effectiveness can be accessed through a dashboard (in an event management solution), Google Analytics (a free platform), or a post-show attendee survey. Understanding how to use these tools can help planners evolve their events year round.

  • Event organizers want desperately to convert the data they have diligently collected from all of the event technologies they deploy into actionable insights, revenue, and growth opportunities. They’ve fallen in love with data for the potential it represents, but have been frustrated by the challenging work required to consummate the relationship. A new platform could change everything for event-data lovers.

  • Artificial Intelligence

    Six Degrees Of Kevin Bacon On Steroids

    Most attendees go to conferences to network and learn. But many conferences aren’t designed to support either of those objectives. Technology has helped facilitate connections and surface information, but often it only reinforces old event-design methodology. Engineered collaboration is a new way to personalize attendee experiences and transform meeting effectiveness.  

     

  • In recent years, corporate marketers have had to choose between digital marketing channels and live-event marketing channels. They like the scalability and measurability of digital, but crave the effectiveness of a face-to-face meeting. And because what they’re really after is more leads to pack the sales pipeline, they want an automated workflow that orchestrates the meeting and moves the outcomes of that engagement straight to the CRM or marketing automation platforms. It's available now.

Subscribe

An independent resource for event technologists and event technology solution providers.

Subscribe

 

 

 

Twitter