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EventTechBrief Archive

The Rise Of The Social Machines
The Rise Of The Social Machines
By Michelle Bruno

When Twitter allowed users to...

Humans, Machines And The Hard Work of Relationship-Building
Humans, Machines And The Hard Work of Relationship-Building
By Michelle Bruno

On paper, face-to-face events are...

Event-Project Management Power For The People
Event-Project Management Power For The People
By Michelle Bruno

Corporate-event marketers have two major...

Event Chat Bots Will Have You At Hello
Event Chat Bots Will Have You At Hello
By Michelle Bruno

Mobile apps that help attendees...

How Freeman Is Opting Into Digital And Data
How Freeman Is Opting Into Digital And Data
By Michelle Bruno

One of the biggest challenges...

From The Cold to The Fold: One Way Corporate Event Marketers Can Earn The CMO’s Respect
From The Cold to The Fold: One Way Corporate Event Marketers Can Earn The CMO’s Respect
By Michelle Bruno

There is a pain point...

The Daddy of Event-Mobile Apps And The Power Of Pizza
The Daddy of Event-Mobile Apps And The Power Of Pizza
By Michelle Bruno

It’s hard to believe that...

Pokémon Go Experiences For Events. No Waiting.
Pokémon Go Experiences For Events. No Waiting.
By Michelle Bruno

The Pokémon Go mobile game...

Presdo Match Added A Business Card Exchange Feature, So What?
Presdo Match Added A Business Card Exchange Feature, So What?
By Michelle Bruno

Presdo Match, the networking-turned-event-guide mobile...

The Jack-Of-All-Trades Entrepreneur Who Wants To Tame Event Technology
The Jack-Of-All-Trades Entrepreneur Who Wants To Tame Event Technology
By Michelle Bruno

Eric Kingstad sympathizes both with...

How To Monetize The Attendee Experience
How To Monetize The Attendee Experience
By Michelle Bruno

The concept of a live-event...

Integration Is The New Secret Sauce For Event Organizers
Integration Is The New Secret Sauce For Event Organizers
SPONSORED

By Michelle Bruno and Pat Pathade
...

The Wanna-Be Event App Developed By Hackers On A Bus
The Wanna-Be Event App Developed By Hackers On A Bus
By Michelle Bruno

Hackathons have long been a...

Fixing The Broken Backend of Music Touring
Fixing The Broken Backend of Music Touring
By Michelle Bruno

Barry Griffin and his colleagues...

Innovation And Eating Your Own Dog Food
Innovation And Eating Your Own Dog Food
By Michelle Bruno

Sometimes, necessity is the mother...

Putting An End To Outlet Envy
Putting An End To Outlet Envy
By Michelle Bruno

The hallmark of a great...

What It Takes To Thrive In Event Technology
What It Takes To Thrive In Event Technology
By Michelle Bruno

Technology isn’t allowed to stand...

Introducing The Tinder Of Corporate Conferences
Introducing The Tinder Of Corporate Conferences
By Michelle Bruno

If users—mostly the ones who...

Is It Outboarding If No One Actually Shows Up?
Is It Outboarding If No One Actually Shows Up?
By Michelle Bruno

It would be easy to...

Getting Attendees to Put Some Skin In The Game
Getting Attendees to Put Some Skin In The Game
By Michelle Bruno

No matter how many articles...

Inside The Decision To Go Freemium
Inside The Decision To Go Freemium
By Michelle Bruno

In 2015, the management team...

How Tech From CES 2016 Will Impact Experiential Marketing
How Tech From CES 2016 Will Impact Experiential Marketing
By Michelle Bruno

As the world’s largest consumer...

How To Stop Killing Post-Event Engagement
How To Stop Killing Post-Event Engagement
By Michelle Bruno

Many companies foster engagement between...

The Next Generation of Event Beacons
The Next Generation of Event Beacons
By Michelle Bruno

Beacons in events are catching...

What Disruption Really Looks Like
What Disruption Really Looks Like
By Michelle Bruno

Even when confronted with the...

Urban Activism and the Power of Space
Urban Activism and the Power of Space
By Michelle Bruno

Many software developers are in...

In Search of the Perfect Event Proposal
In Search of the Perfect Event Proposal
By Michelle Bruno

Creating a proposal can be...

When Cool Goes Corporate
When Cool Goes Corporate
By Michelle Bruno

Imagine that you were able...

Now, Event Technologies Can Easily Share Data Thanks to the CDEP Protocol
Now, Event Technologies Can Easily Share Data Thanks to the CDEP Protocol
By Michelle Bruno

Menno Pleij and Felix Zwinkels...

The Next Big Thing Just Became a Whole Lot Easier
The Next Big Thing Just Became a Whole Lot Easier
By Michelle Bruno

The for-profit trade show, conference,...

Say Hello to Power Furniture and the Future of Form + Function
Say Hello to Power Furniture and the Future of Form + Function
By Michelle Bruno

Gone are the days when...

Event Farm Has Big Ideas That Are Kind of Hard to Talk About
Event Farm Has Big Ideas That Are Kind of Hard to Talk About
By Michelle Bruno

Ryan Costello, CEO of Event...

ISP Disruption and Managed IT Services Give Event Planners More Options
ISP Disruption and Managed IT Services Give Event Planners More Options
By Michelle Bruno

Temporary events like outdoor music...

Where To Get an Event-Mobile App That’s Not Like the Others
Where To Get an Event-Mobile App That’s Not Like the Others
By Michelle Bruno

A micro-industry has grown up...

The Second Phase of Second-Screen Apps
The Second Phase of Second-Screen Apps
By Michelle Bruno

PHASE ONE

About...

What an Internet Millionaire Thinks about the B2B Event Industry
What an Internet Millionaire Thinks about the B2B Event Industry
By Michelle Bruno

Joel Comm is a jack...

A Lean Startup’s Approach to the Event-Data Bucket List
A Lean Startup’s Approach to the Event-Data Bucket List
By Michelle Bruno

Data in the event industry...

Is the Trade Show Industry Ready for Uberization?
Is the Trade Show Industry Ready for Uberization?
By Michelle Bruno

If there is any customer...

Go to College. Study Art. Start an Event-Technology Company.
Go to College. Study Art. Start an Event-Technology Company.
By Michelle Bruno

Of all the ways to...

Software if You’re a One-Man Band, Literally
Software if You’re a One-Man Band, Literally
By Michelle Bruno

If they’re successful, event entrepreneurs—wedding...

How to Close the ROI Gap Between Live and Digital Experiences
How to Close the ROI Gap Between Live and Digital Experiences
By Michelle Bruno

The Holy Grail for event...

Social Marketing Solutions and One Woman’s Journey to the Dark Side
Social Marketing Solutions and One Woman’s Journey to the Dark Side
By Michelle Bruno

Tamar Beck never intended to...

A Mobile App With a Sweet Spot for Food and Beverage Events
A Mobile App With a Sweet Spot for Food and Beverage Events
By Traci Browne

When international food and beverage...

Getting hacked is a Nasty Business. Events are in for a Rude Awakening.
Getting hacked is a Nasty Business. Events are in for a Rude Awakening.
By Michelle Bruno

It happened again. A conference...

How to Ride the Newest Corporate Event Elephant in the Room
How to Ride the Newest Corporate Event Elephant in the Room
By Michelle Bruno

At some point, somewhere— Corbin...

There’s More Value to Event Social Walls Than Projecting Awesome Selfies
There’s More Value to Event Social Walls Than Projecting Awesome Selfies
By Autumn Thatcher

Attendees love social media. Their...

Using Beacons and the Cloud to Make Sense of the Little White Lies Attendees Tell
Using Beacons and the Cloud to Make Sense of the Little White Lies Attendees Tell
By Michelle Bruno

No attendee at any event...

How to Manage All the “Pick Me, Pick Me” Hand Raisers in Your Remote Audience
How to Manage All the “Pick Me, Pick Me” Hand Raisers in Your Remote Audience
By Autumn Thatcher

Gone are the days when...

Event Virtualization is More Than a Data Play. It’s About Creating an Entirely New Playing Field.
Event Virtualization is More Than a Data Play. It’s About Creating an Entirely New Playing Field.
By Michelle Bruno

Trade shows are becoming more...

The Data Dilemma: What Does Google Know That the Event Industry Doesn’t?
The Data Dilemma: What Does Google Know That the Event Industry Doesn’t?
By Michelle Bruno

The event industry has some...