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Event Tech Brief

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  • Women in Event Technology

    Distributing Influence to Build Attendance

    Influencer marketing has proven effective to grow attendance for all types of live events. But many b2b exhibitions and conferences suffer from the lack of association with big name celebrities. Those sorts of opportunities have to be purchased. Rachel Stephan thought of another way to leverage social networks to build an audience—distribute the influence from many micro-influencers. It's what she calls the snowball effect.

     

  • Effective networking is no small feat for event attendees. Despite help from software and mobile apps to suggest matches, set up meetings, and locate peers, successful connections often fail to materialize. Smart badges can simplify the networking process and jumpstart meaningful conversations.

  • Event organizers want desperately to convert the data they have diligently collected from all of the event technologies they deploy into actionable insights, revenue, and growth opportunities. They’ve fallen in love with data for the potential it represents, but have been frustrated by the challenging work required to consummate the relationship. A new platform could change everything for event-data lovers.

  • Artificial Intelligence

    Six Degrees Of Kevin Bacon On Steroids

    Most attendees go to conferences to network and learn. But many conferences aren’t designed to support either of those objectives. Technology has helped facilitate connections and surface information, but often it only reinforces old event-design methodology. Engineered collaboration is a new way to personalize attendee experiences and transform meeting effectiveness.  

     

  • In recent years, corporate marketers have had to choose between digital marketing channels and live-event marketing channels. They like the scalability and measurability of digital, but crave the effectiveness of a face-to-face meeting. And because what they’re really after is more leads to pack the sales pipeline, they want an automated workflow that orchestrates the meeting and moves the outcomes of that engagement straight to the CRM or marketing automation platforms. It's available now.

  • Marco Giberti and Jay Weintraub have written the first, in-depth examination of the opportunity and impact of digital technology on the event industry. In "The Face of Digital," they are mindful of the fate of other industries that addressed disruption with protectionism instead of action. While the authors present a well-researched and thoughtful case for moving quickly and strategically to avoid a similar end, not everyone in the industry is paying attention. 

  • Even though the event-technology landscape is crowded, much of the new product development still occurs in spaces already occupied by other companies and products. Occasionally, a smart entrepreneur discovers a new need and moves in quickly to take advantage of this uncontested territory. Navigating this “Blue Ocean” comes with challenges. Being the first to address a pain point is one thing, but it’s not everything.

  • Content is one of the most underutilized conference assets. A content management and engagement platform can provide organizers with the tools and incentives to extend the life of conference content. By expanding the definition of content, making it available to more consumers, monitoring content-engagement behavior, and contextualizing engagement data, organizers can produce more responsive, agile, personalized, and lucrative events.

  • Event management software platforms help users optimize processes. But that value proposition is short-sighted. EventCollab looks beyond process efficiency when it sells to the C-Suite.

  • Insane Impact provide outdoor rated mobile LED screens. It's a growing event-technology segment that sparks the imagination and generates additional income.

  • Social machines, devices that deliver products in exchange for tweets and posts, are appearing in more events. It's a sign that event planners and brands are leveraging the multi-dimensional experiences that attendees are creating for themselves.

  • Pathable is an event matchmaking and networking platform that functions as an event mobile app, but stays rooted in the desktop experience. The company's start as a social network for events helps it to differentiate from the growing category of app competitors and leverage the trend toward structured networking, appointment-setting, and relationship-building.

     

     

     

  • Corporate-Event Marketers have a difficut job. They have to produce great events and they have to measure everything. EventGeek gives them the power to perform.

  • Chatbots are one of the newest technologies to enhance live events. The Concierge EventBot uses text messaging to help attendees navigate events. It may replace mobile apps in some cases.

  •   By Michelle Bruno One of the biggest challenges in the event industry today is how to convert the mountains of digital data collected by event organizers and marketers into actionable insight. It ma ...
  • Corporate event marketers have never really been able to easily tie exhibiting or hosting conferences to the sales pipeline. Jifflenow is a sales advancement platform that helps them make that connection.

  • Core-Apps' FollowMe was the first event-mobile app in the U.S. Today the company has a family of mobile-centric software products. They've come a long way by sticking to a simple philosophy.

  • CandyBar is a blended augmented reality mobile app that delivers a Pokémon Go-style game experience to events.

  • Presdo Match announced a new feature that allows users to exchange business digital cards. What looks like a pretty minor upgrade could actually facilitate the growth of attendee communities.

  • Eric Kingstad empathizes with event planners and suppliers as he launches the Event Tech Guide, place where everyone gets what they want.

  • FISH Technologies has come back into the business-to-business event arena with a live-event operating system that deepends attendee engagement, collects data, and helps event organizers monetize the attendee experience.

  • Integation is the best way to transform and integrate data from multiple event technologies and overcome the complexity of managing numerous best-of-breed apps and platforms.

  • The Team Behind Squad met for the first time on the Startup Bus. They developed a working mobile app in 72 hours. Eventually, they will market the app to the event industry.

  • Crank takes airplay data and concert touring data, readily available through multiple existing services, and presents it in a graphical interface. It can also be useful for other types of touring celebrities and family entertainment.

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