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Information for building the events of the future

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  • It's rare that a business leader provides an honest and transparent commentary on his event technology journey. In this article, reposted with permission, former CEO of DoubleDutch, Lawrence Coburn, details the highs and lows of staffing, marketing, scaling and, ultimately, selling a one-time category leader. It's a case study that every event tech entrepreneur should read slowly.
  • Back by popular demand, Event Tech Live (ETL) is returning for its seventh edition on 6th-7th November at the Old Truman Brewery, London. The free-to-attend exhibition and multi-strand conference is Europe’s only show dedicated to event technology and is set to welcome over 2,000 visitors through its doors. It is meticulously designed to offer and support visitors with research, presentations and roundtables that focus on the vibrant world of #EventTech.

  • Event Tech Brief is a proud sponsor of Event Tech Live and the Event Technology Awards, November 6-7, 2019 in London. Read about the tradeshow and conference, as well as the shortlist of potential award recipients. Registration for the events is open.
  • In recent years, corporate marketers have had to choose between digital marketing channels and live-event marketing channels. They like the scalability and measurability of digital, but crave the effectiveness of a face-to-face meeting. And because what they’re really after is more leads to pack the sales pipeline, they want an automated workflow that orchestrates the meeting and moves the outcomes of that engagement straight to the CRM or marketing automation platforms. It's available now. Here's an update to a previously published article.

  • Event chatbots are becoming more popular, and more standalone chatbot developers are emerging. Spice Factory, a full stack digital product agency, and an event management software provider, has taken a different approach. With Sava Events, it has created a chatbot-first event management software platform, offering event organizers a different pathway to the chatbot experience. 
  • The Brief:  In the future, exhibition organizers will have to think and act beyond four walls. A well-known strategy firm calls it an Exhibition 2.0 model. But rather than piecemeal technologies and data points together to build new products and a broader value proposition, organizations need a system for connecting and activating the data they already have. Welcome to The Nexus.

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